Top Drawing & Coloring Apps in New Zealand Q2 2025

In Q2 2025, the drawing and coloring app market in New Zealand showcased intriguing trends across the top applications, as observed from Sensor Tower data.

Zen Color - Color By Number from Oakever Games saw a fluctuating pattern in revenue, peaking at around $191 in late April, with a consistent range between $98 and $185 towards the quarter's end. Weekly downloads hovered between 2.2K and 3.6K, showing a slight increase by the end of the quarter. Active users steadily climbed from 10.5K to 12.5K over the period.

Happy Color by Numbers Game by X-Flow experienced a rise in revenue, reaching approximately $109 in early May. Downloads exhibited a gradual decline from 1.5K to around 1.1K, while active users remained stable, fluctuating slightly around 10K.

Color by Number：Coloring Games by Wildlife Studios showed robust revenue growth, peaking at $443 in mid-May. Downloads increased notably, especially at the quarter's end, with active users rising from 2K to over 5K.

Paint by Number Coloring Game from Oakever Games displayed a steady revenue range, with minor fluctuations peaking at $117. Downloads saw a drop from over 1K to around 600, with active users decreasing slightly from 3K to 2.6K.

Color Pop AI - Coloring Book by MWM demonstrated a strong revenue performance, starting at $362 and reaching $484 by late June. Downloads showed an upward trend towards the end, reaching 1.1K, while active users increased from 3K to 3.2K.

These insights, derived from Sensor Tower, provide a comprehensive look into the market dynamics of drawing and coloring apps in New Zealand during this period. For more detailed analysis, visit Sensor Tower's platform.